Influencer + Community Senior Associate

The Role:

Halfdays is hiring a resourceful, relationship-driven Influencer + Community Senior Associate to help grow and strengthen our creator, affiliate, ambassador, and community ecosystem. This hands-on role will own day-to-day influencer and affiliate programs, support ambassador and UGC initiatives, and build meaningful relationships with creators and communities that bring Halfdays to life both online and IRL.

What you'll do:

• Own day-to-day management of FAVES and ShopMy affiliate platforms, including attending monthly partner affiliate representative calls.

• Develop affiliate and influencer lookbooks, product resources, and campaign materials to support partnerships and product launches.

• Build and manage influencer and affiliate gifting programs, including prospecting, outreach, product selection, seeding, and fulfillment across Shopify, ShopMy, and FAVES.

• Manage influencer and affiliate communications across the partnerships inbox and direct messages in the platform. 

• Develop and tailor creative briefs for confirmed influencer partnerships based on campaign objectives, deliverables, and creator type; communicate expectations and manage deliverable tracking through completion.

• Manage the internal content approval process by coordinating feedback from relevant team members, consolidating edits, and communicating final feedback to influencers.

• Monitor tagged and organic influencer content to identify opportunities for reposting, amplification, and community engagement.

• Own the tactical execution of influencer mailer boxes and gifting experiences, partnering with the Art Director on creative direction and final design approvals and managing sourcing, vendor coordination, production, assembly, packing, and fulfillment.

• Maintain the ambassador and UGC database, contracts, and renewal and offboarding cadence.

• Build and nurture community relationships through ambassador groups, local ski crews, grassroots activations, and regional events.

• Surface community insights, emerging creators, and grassroots opportunities to inform marketing strategy.

• Serve as the primary on-site point person for influencers and ambassadors at tentpole events, brand trips, pop-ups, resort days, and community activations; coordinate talent attendance, arrivals, needs, and overall on-site experience.

• Maintain campaign timelines, project trackers, and key deliverables across influencer, affiliate, ambassador, and community initiatives.

You’re highly organized, proactive, and comfortable owning the details that make great creator programs and community experiences happen. You’re genuinely plugged into the ski and outdoor world, love building relationships, and are excited to identify emerging creators, nurture community connections, and help shape how people experience Halfdays.

Experience/Skillset:

• 2–4 years of experience in influencer, affiliate, ambassador, creator, or community marketing, ideally within a DTC, apparel, outdoor, or sports brand.

• Highly organized, proactive, and hands-on, with strong project management and communication skills and the ability to manage multiple campaigns, creators, and priorities simultaneously.

• Strong relationship-builder who is comfortable communicating directly with influencers, affiliates, ambassadors, and community partners.

• Comfortable with Shopify, ShopMy, Google Workspace, and project management tools; quick to learn new platforms and systems.

• Passionate about creators, social media, outdoor culture, and community; willing to travel and work occasional evenings and weekends to support influencer and community activations.

• Bonus: Existing relationships with ski, outdoor, or lifestyle creators and experience with influencer and affiliate platforms such as ShopMy, CreatorIQ, FAVES, or Impact.