Art Director

Halfdays is hiring an Art Director to shape how our brand looks and feels across every touchpoint. You will lead the visual expression of Halfdays across campaigns, launches, e-commerce, retail, social, and brand storytelling. You are equal parts conceptual and hands-on, with the taste to define a strong point of view and the executional rigor to bring it to life at a high level.

You’ll partner closely with the co-founder and Brand Director, Director of Brand Marketing, Director of Digital Marketing, and cross-functional teams to translate brand strategy into creative that is distinctive, consistent, and commercially effective. This role is for someone who knows how to build a brand world, not just make assets.

What you'll do:

Creative Direction & Brand Expression

• Own and evolve Halfdays’ visual identity across campaigns, product storytelling, social, ads, retail, e-commerce, and brand moments.

• Translate brand strategy into compelling creative concepts and executions that feel modern, elevated, and emotionally resonant.

• Define and uphold creative standards across photography, styling, casting, layout, typography, color, and design systems.

• Ensure the brand shows up consistently across every touchpoint while leaving room for freshness and evolution.

Campaigns & Launches

• Lead art direction for seasonal campaigns, product launches, collaborations, and evergreen brand storytelling.

• Partner with Brand Marketing on creative briefs and campaign development from concept through final delivery.

• Build creative presentations, mood boards, shot lists, references, and visual frameworks that guide internal alignment and execution.

• Help shape how Halfdays shows up across hero moments and everyday content, balancing brand-building with business needs.

Shoots & Content Production

• Lead photo and video shoots from pre-production through on-set direction and post-production review.

• Own key creative decisions across casting, styling, location, set design, pacing, framing, and overall visual storytelling.

• Manage external photographers, stylists, hair and makeup, production teams, editors, and freelancers to deliver best-in-class creative.

• Bring strong creative judgment on set and make clear, fast decisions that improve the work.

Cross-Channel Creative Execution

• Oversee creative output across e-commerce, email, paid social, organic social, retail graphics, packaging, and brand collateral.

• Partner closely with the Digital team to ensure creative is channel-aware and performance-minded without compromising the brand.

• Build systems and workflows that support efficient, high-quality execution across both large campaigns and fast-turn needs.

• Review and refine work to ensure a high standard of craft, consistency, and clarity.

Team & Creative Operations

• Help manage and mentor designers, freelancers, and creative partners, raising the bar through clear feedback and strong direction.

• Contribute to better creative processes, timelines, asset organization, and team rhythms as the business grows.

• Balance ambition and practicality, knowing when to push for more and when to make smart tradeoffs.

• Stay close to timelines, budgets, and deliverables without becoming the person who kills the magic with a spreadsheet.

• 6-8+ years of experience in art direction with a strong portfolio spanning brand campaigns, editorial, and digital creative.

• Experience at a high-growth consumer brand in fashion, outdoor, activewear, beauty, or lifestyle.

• Strong visual instincts and a clear point of view, with the ability to create work that feels differentiated and brand-right.

• Experienced in concepting and leading shoots from idea through execution.

• Deep understanding of photography, styling, design, casting, layout, and visual storytelling.

• Comfortable working cross-functionally with Brand, Digital, Product, Retail, and E-commerce partners.

• Strong operator with attention to detail across briefs, production, timelines, and creative reviews.

• Highly organized, decisive, and energized by building in a fast-moving environment.

• Authentically connected to style, sport, and outdoor culture, with a sharp sense for what feels current versus what feels forced.

• Proficient in Adobe Creative Suite; familiarity with Figma is a plus.